'Crash' Lands on VOD, Web - Head Start for Second-Season Debut of Starz Series
By by R. Thomas, Umstead

Starz will look to build momentum for the second season of its scripted drama Crash by offering the first two episodes of the show's new season on video-on-demand and the Web in advance of its launch on the linear channel. [...] "The whole purpose of the originals is also to get people interested in Starz and get people to take notice of Starz," he said. "By making it available to viewers outside of just the Starz network, we're trying to build anticipation of the show as well as drive people to the network where they can find all the shows." [...]

Starz will also deploy its VOD and online sneak-preview strategy for its January 2010 launch of its newest original series Spartacus, according to Shelanski. Spartacus joins a growing original-programming lineup that includes the April debut of the second season of comedy series Party Down and the debut of a new laugher series, tentatively titled Failure to Fly.

Full article | Many thanks to Barbara Davies for the info.