PARADOX ENTERTAINMENT SELECTED BY STARZ ENTERTAINMENT AS ”SPARTACUS: BLOOD AND SAND” LICENSING AGENT

Beverly Hills, CA (April 1, 2010) – Starz Entertainment has named Paradox Entertainment as the worldwide licensing agent for their original series hit “Spartacus: Blood and Sand.”

Fredrik Malmberg, President and CEO of Paradox Entertainment says, “We are very excited to be working with Starz on this unique series. The subject, style and cast of ‘Spartacus: Blood and Sand’ are ideal for licensed product.”

“Even before it premiered in January, ‘Spartacus: Blood and Sand’ generated passionate viewer reaction, with our audience responding to the series’ compelling story, strong characters and distinctive look and feel,” added Starz Entertainment Senior Vice President, Marketing, Ferrell McDonald. “The ratings have been very strong to-date and there is fan interest to match. We want to reward their interest with a range of products that please the fans and support the brand.”

Paradox Entertainment will be seeking to fill a broad range of product categories with quality manufacturers. All categories are currently open.

About Paradox Entertainment Inc.

PEI and its subsidiaries own, develop and license mainly character-based properties. The companies control the rights to stories and characters created by pulp author Robert E. Howard, including Conan, Kull, Bran Mak Morn and Solomon Kane. Leading licensing partners in a wide variety of industries work with PEI and its subsidiaries to develop their intellectual properties for film, television, publishing, videogame, and various consumer products. PEI is based in Beverly Hills, California and is owned by Paradox Entertainment AB, a Swedish public company traded on the NASDAQ OMX-run First North Premier list (PDXE, SE0000598054). For more information, visit www.paradoxent.com.