Spartacus is off to the annual MIPCOM. MIPCOM is the world's leading content market for creating, co-producing, buying, selling, financing and distributing entertainment across all platforms. Starz is out to sell their shows like Spartacus, Camelot etc.

This photo was posted on twitter by Todfilm on 4 October 2010.

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This photo was posted on Getty Images with the following caption:

People visit the 26th edition Mipcom on the event's opening day, on October 4, 2010 in Cannes, southern France. Thousands of TV content buyers are due to attend this year's international audiovisual entertainment trade show. AFP PHOTO VALERY HACHE (Photo credit should read VALERY HACHE/AFP/Getty Images)

Starz has also sent out the following press release:

STARZ INTRODUCES NEW TECHNOLOGY TO ENHANCE THE MIPCOM EXPERIENCE

Microsoft Tag Embedded in MIPCOM Ads and Other Media Deliver
An Enhanced Viewing Experience for 'Spartacus' Buyers
Cannes, France - October 4, 2010 - With the pace of innovation and the appetite for more options on the rise in the media business, Starz Media, LLC continues to be a technology leader, introducing print media enhanced with Microsoft Tags that give users exclusive access to never-before-seen clips and information relating to the upcoming Starz Originals prequel series, "Spartacus: Gods of the Arena," Starz Media EVP Worldwide Distribution Gene George announced today. Starz Media will be utilizing the technology throughout MIPCOM. Click here to download press release
News submitted by Barbara Davies